Marketing Director

King Law Offices is seeking a skilled and strategic Marketing Director to independently lead and execute all marketing initiatives for the firm. This role requires full ownership of the firm’s marketing program—from strategy, creative development, and planning to hands-on execution across all platforms. The ideal candidate is an experienced, self-driven marketer with strong communication, creative, and analytical skills.

About King Law

King Law is a regional law firm serving North Carolina, South Carolina, and Eastern Tennessee. Since 2002, we have represented clients in Family Law, Civil Litigation, Criminal Law, and Estate Planning & Elder Law. Core Values: Compassion. Innovation. Trust. Advocacy.

Position Overview

The Marketing Director is responsible for every aspect of the firm’s marketing operations, independently managing all initiatives across multiple office locations and practice areas. This includes internal communications, photography, video production, social media, branding, newsletters, website management, digital advertising, SEO oversight, content writing, long-term planning, and creative strategy.

This position requires a strong marketer who can manage strategy, planning, production, and execution with precision. While the Director will coordinate with third-party vendors, the day-to-day work and majority of deliverables are performed directly by this person.

Key Responsibilities

Strategy & Planning

- Develop and execute comprehensive marketing strategies aligned with firm goals.

- Maintain and strengthen the firm’s brand identity across all channels.

- Identify and implement opportunities to expand visibility and community presence.

Project & Vendor Management

- Independently manage all marketing projects from start to finish.

- Oversee and direct third-party vendors as needed.

Digital Marketing & Content Production

- Manage and update the firm’s website, SEO performance, and online advertising.

- Create high-quality written content for blogs, newsletters, and social media.

- Produce, film, and edit videos for campaigns and attorney content.

Photography

- Capture all photography needed for marketing materials, including headshots, events, office/location photos, and social media content.

Analytics & Reporting

- Track key performance indicators such as website traffic, lead conversion, ad performance, and engagement.

- Provide leadership with clear, actionable reporting and recommendations.

Brand Awareness & Community Engagement

- Create and manage attorney bios, professional content, and promotional materials.

- Plan and oversee community outreach, events, and sponsorships.

- Lead marketing for new office openings, expansions, and firm-wide announcements.

Communications & Public Relations

- Write and manage firm newsletters, press releases, and internal communications.

- Manage online reputation, including monitoring and responding to review platforms.

Budget & Resource Management

- Develop and manage the annual marketing budget.

- Evaluate and negotiate vendor contracts.

Qualifications

- Bachelor’s degree in Marketing, Communications, Business, or related field (advanced degree preferred).

- Minimum of 3+ years of marketing experience required..

- Experience must include working within an organization with $5M+ in revenue.

- Not a role for a new graduate; significant hands-on experience is needed.

- Demonstrated ability to independently manage an entire marketing program from concept through execution.

- Photography experience preferred.

- Strong skills in digital marketing, SEO, analytics, content creation, and brand management.

- Proficiency with design, photo/video editing, marketing platforms, and CRM tools.

- Excellent writing, editing, organization, and communication skills.

- Ability to thrive in a fast-paced, multi-location environment.

- Understanding legal marketing guidelines is beneficial but not required.

Compensation & Benefits

King Law offers a competitive and comprehensive benefits package:

- Competitive salary

- Company-issued equipment

- Employee health insurance

- Optional dental, vision, life, short-term and long-term disability

- 401(k) matching and profit sharing

- Paid time off